top of page

SUMMIT SERIES™

The North Face Summit Series is our pinnacle performance collection—crafted with expedition-proven technology and tested by athletes across the globe. This advanced layering system is designed for elite mountain athletes and calibrated for anyone that plays different. 

TNF_FW23_SummitSeries_Snow_Pakistan_Smith-033.jpg
OBJECTIVE

Create an interactive website experience centered on technology education for the obsessed persona. The experience was strategically designed to align with and support each product + sport campaign pulse, effectively engaging target audiences across disciplines ranging from trail running to high alpine climbing.

LANDING PAGE. WEBSITE. EMAIL. APP. MMS.
redline_summit.png
about-mocks_lp.png
 high-fidelity prototyping

High-fidelity prototyping was key in demonstrating UI design features, animated interactions, and workflows for input and approval. They also allowed us to accurately test usability and streamline developer handoff.

GLOBAL DIRECTIVE Jenna Hoy  |  COPY Glynis Jehle  |  DEV LEAD Trevor Stearns

bottom of page