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THE NORTH FACE X SKIMS

Shapewear meets iconic performance in this unique collaboration that garnered 10 billion impressions, $18.2 million in media impact value, and 6.5 million in engagement.

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OBJECTIVE

Design a digital-first creative toolkit for the collaboration across Europe, America and Asia, blending the partner's identity with The North Face's mountain heritage. 

GLOBAL DIRECTIVE. LANDING PAGE.
WEBSITE. EMAIL. APP. MMS.
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FIGMA PROTOYPE

The collaboration sold out in just 18 minutes online.

CREATIVE DIRECTOR Jack Saunders  |  COPY LEAD Emily Connelly

USER FLOW BY CHANNEL
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